UrbanWorld Wireless has hit one million ringtones in sales… A lot of these were “Made From Scratch” ringtones which are created by hip hop artists and comedians as original content — which nicely eliminates the problem of people using an MP3 of a song for a ringtone as well as the problem of paying fees to labels.
They’ve expanded with Athleticz, which “connects fans with their favorite professional athletes”.I’m not sure exactly what they’ve got planned but it’s likely to be sports stars making ringtones. Def Jam Mobile has something like this called Sportz Tonez.
UrbanWorld is also launching a $2.99 hip hop trivia game with free, exclusive ringtones as prizes, and plans streaming video content in 2006.
The interesting thing about UrbanWorld is the way it creates its own content, and avoids becoming beholden to the big guys as it does it. There’s more to mobile content than cutting and pasting from other media…
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