DirecTV, majority owned by News Corp., made a slew of announcements at CES, including a VOD deal with sibling Fox Digital Media; a long-term deal with Microsoft for digital content flow between devices; and a content/tech/marketing deal with Intel Viiv. Between subscribing to DirecTV and covering the company, I’m not sure I’ve ever seen so much movement at once that truly could change the satellite viewing experience. Cable’s growing digital base, advanced services and bundles combined with the pending encroachment of telecom IPTV, makes it more important that DirecTV offer innovation and expand delivery opportunities. It needs to be less like the DirecTV News Corp. acquired and more like the company’s BSkyB in the UK. Trusted Murdoch lieutenant Chase Carey was brought on board as president and CEO of DirecTV to do just that. He was the company’s rep during Intel’s keynote. I caught up with him for a few minutes just after DirecTV’s own press conference — we’ll talk more formally in the near future:
“I was talking on the side before the Intel thing, I was talking with them and saying, you can do it two ways — you can try and hold back and try and make the business look like it’s always looked or you can figure out, say, like when I was running Fox and everybody cringed about DVRs and I said, ‘you better accept they’re coming and figure out how to take advantage of them as opposed to believing you’re going to push ‘em back.
Content is going to move. It opens up opportunities to move like (News Corp. COO) Peter Chernin did and create a new window. Create a new window, it’s a new revenue stream by offering product in a way and a place but you’ve got to realize, you’ve got to recognize where the world’s going, what people want and then you have to take advantage of it.”
Related: CES: Fox To Sell Shows on DirecTV Two Days Prior To TV Broadcast
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