I’m naturally disposed to read about mobile games, but it does seem that there are more stories on that topic these days…the start of the hype cycle?
There are some interesting comments in this article about why the US has a lower usage of mobile games and why people there prefer simple puzzle style games. “In any market where GSM is the dominant protocol, developers can make games that they know will work on the majority of handsets in use…”In fact, the US is at a disadvantage relative to other mobile markets,” says Mr. Belcher. “Multiple wireless protocols and handset technologies make it difficult to create games which work reliably on all phones. This is one factor that has made simple puzzle games the most popular type in the US so far. These games have low technical requirements and run on a wide variety of phones.”
It goes on to claim that revenues from mobile games will extend beyond that collected by people buying the games…”As location-based and multiplayer capabilities develop, advertising to wireless gamers will be an exercise in precision targeting. This will drive the value of mobile gaming beyond the revenue associated with game sales or subscriptions.”
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