Business Standard: It’s an innovative way of searching for film actors. What else can you expect in the digital age?
Buddha Films, the Hollywood-based entertainment outfit of the BK Modi group, is planning to tie up with Google, to launch a global hunt for the face that will play the title role in the film Buddha, the $120 million venture of the group. In an interview with Business Standard, the chairman of Buddha Films, BK Modi, who is now based in Beverly Hills, said preliminary discussion were on with Google for the global talent hunt.
He said a lot of people across the globe had shown interest in playing the role of the Buddha, but not one matched the image of the Buddha. -
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