Mobile Users Switch On To Advanced Services

People are using the multimedia capabilities more and more…which is unsurprising considering far more people have multi-media capable phones than they did a year ago. It also appears there’s some gender differences (at least in Great Britain, where the survey was held).

  • 33% of males use MMS, while 40% of females use MMS
  • 38% of males use WAP, compared to 26% of females using WAP (overall, one third of mobile owners use the channel)
  • 61% of 18-24 year olds and 50% of 25-34 year olds having recently browsed the mobile Internet
  • 48% of WAP surfers visited one or more ringtone sites in the last three months…41% visited news sites, 36% games sites, 33% sports sites, 31% entertainment sites, 28% weather sites and 6% adult sites.

As you can see, adult content will clearly drive mobile technology…

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