
Develop and/or collaborate on strategic marketing & promotional plans supporting Comedy Central branded businesses:
- Comedy Central Digital Media
—- CC.com/Broadband
—- Partner with Marketing Manager on strategies to drive traffic
– Comedy Central Wireless
—- Develop and execute promotional and marketing strategies to generate subscriptions and overall business growth
—- Ensure that network-based tune-in priority messages are integrated within appropriate wireless products and applications.
—- Develop and implement ongoing processes for wireless marketing initiatives
– New digital media business initiatives
—- Assess marketing & promotional opportunities relating to new digital media partnerships.
- Comedy Central Home Entertainment & Consumer Products
– Liaise with CP group to develop fully integrated marketing and promotional plans that support each franchise.
—- Develop and execute cross-promotional opportunities that integrate all platforms to support priority businesses
—- Collaborate with Consumer Products retail group to maximize retail-based cross-promotional opportunities.
—- Determine if consumer-product partnerships can be developed with national advertisers and/or MSO partners.
– Partner with Director of Marketing & Advertising on Consumer Products related marketing plans and creative needs.
- Comedy Central Records
– Develop marketing recommendations to support the sales objectives of Records.
– Explore cross-promotional opportunities with Consumer Products retail group and network to promote priority titles.
Analysis and reporting
- Comedy Central Digital Media
– Provide ongoing updates and POV’s on web-traffic, wireless usage and other relevant business trends relating to our digital media businesses
– Provide marketing-based strategic insights and recommendations.
- Comedy Central Consumer Products
– Provide on-going updates on product sales & marketing activity
Provide an ongoing Comedy Central marketing point-of-view and voice for all brand-based lines of business.
Required Qualifications / Skills
- Minimum eight years marketing experience within the Entertainment based digital media and/or Consumer Products businesses.
– A passion for and commitment to entertainment based consumer products and digital media businesses.
- The individual must be highly knowledgeable of the digital media space, including online and wireless.
- Solid marketing and strategic planning experience is required.
– Experience in positioning new products and brand extensions preferred.
– Proven success as an innovative, creative and strategic thinker with strong people management, brand building and integrated marketing skills.
– A proven ability to develop, plan and execute innovative marketing strategies.
- The individual must be highly proactive. Relationship & consensus building and strong leadership skills are a must.
- Strong organizational skills that are inclusive of differing agendas and priorities.
– Expertise in developing and implementing processes to manage and implement the work of multiple groups.
- Persuasive presentation skills / effective oral and written skills
- A strong sense of urgency and the ability to proactively make things happen
- A flexible, adaptive and inclusive work style.
EOE/M/F/D/AAP Apply www.mtvncareers.com or andrea.lewis@mtvstaff.com
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