Blog Post

Digital Music Highpoint During Holiday Season

So says Billboard in this story, quoting data from sister company Nielsen SoundScan. In the seven-day stretch between Christmas and the new year, millions of consumers armed with new MP3 players (primarily iPods) and stacks of gift cards bought up almost 20 million tracks from iTunes and other download retailers.

Rap group D4L’s “Laffy Taffy” took the top spot with 175,000 tracks sold, more than doubling the mark of 80,500 downloads Kanye West’s “Gold Digger” set the week of September 17. For the year, the digital track sales tally reached 352 million — a 147% increase over 2004’s total of 142.6 million.

Based on some calcualtions, download market on pace for sales of 750 million to 1 billion tracks in 2006.