The Hindu Business Line:
An interview with Pankaj Kedia, Regional Sales Manager, South-East Asia and India, Autodesk Media and Entertainment. He shares his views on the Indian film industry going the digital way.
Is Vaah Life Ho Toh Aisi the first film to be completely shot in digital mode?
Yes, it is the first Bollywood commercial film to be shot completely digitally. There was no film involved in the shooting or acquisition/production stage. However, Indian cinema is still largely film projector-based and hence the digital format needs to be printed back on to film for projection on the big screen.
However, with the advent of digital cinema, the likes of Ad Labs and multiplexes, this is changing fast. Also, globally home entertainment sales for movie content is gaining market share in the form of DVD sales. Since these are digital formats, shooting in HD is advantageous as no conversion to film is required.
Is this the start of a digital trend in the Indian movie industry? But how many theatres in India are equipped for digital change?
According to PricewaterhouseCoopers, the Indian film industry is fast going digital. With more than 100 digital cinemas in the country today, it is believed that digital projection will significantly lower the cost of distributing films to theatres, which, in turn, will boost box-office revenues. Read further
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