Online Advertising Firm Operative Gets $4.5 Million Funding

NYC-based online advertising optimization company Operative has received $4.5 million n funding from Edison Venture Fund.

Operative develops products and services to streamline online advertising operations for publishers. Current clients include AOL, BusinessWeek Online, The Economist, FoxNews, iVillage, MSN, and WSJ.

Some more details in the PDF release here…

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