Making Home Movies Mobile

Pedagog has launched a service that links allows a mobile phone with IrisPlayer to receive video from an IrisCamera… but the company is going after more than the home security market. It’s looking at several different ways to use its service, including promotions and advertising.
There’s the “IRIS I want” service, which allows people to request certain videos, with the results being a lits of all the publicaly registered cameras in the category listed in order of which company has paid Pedagog the most. The example given was of a mercedes dealer, but you can think nightclubs and many other instances…
Another way is for Pedagog to send targeted advertising to users, although it is naturally concerned about this. “White label” service will have a better chance, such as a security or insurance company that gives the camera for free in exchange for ads…
Since multiple phones can dial in to the camera it may not be long before there are people setting up services like the famous Jennicam…
Pedagog is charging $2 per megabyte of data. If the typical video contains about 100 kilobytes, that translates to about $0.20 per video. The IrisCamera costs $150 and the Java app to view the video is free.
“We make almost no money on the product but all the money on the airtime usage on every dial-in,” said CEO Olinga Ta’eed.