Glu Signs World Series Poker Deal

Glu Mobile has signed a worldwide, multi-year deal with Harrah’s to create and publish World Series of Poker branded mobile content — including games, graphics, ringtones and other applications. Poker is gaining popularity and Jamdat’s Downtown Texas Hold’em Poker is normally in the top 10 UK downloads… If Glu can rise to the challenge this should be a big brand for them — the World Series of Poker awarded more than $52 million in prize money in the 2005 tournament…this years tournament will take place next summer at the Rio All-Suite Hotel & Casino in Las Vegas.
There is one hitch in all this: “The World Series of Poker is televised exclusively on ESPN”…Glu is described as the exclusive mobile games partner and it would have been easy to write the contracts to ensure there is no conflict with ESPN broadcasting the video of the poker tournament…

Comments have been disabled for this post