CES: Fox To Sell Shows on DirecTV Two Days Prior To TV Broadcast

What any other network can do, expect Fox to try do one better: Fox Entertainment Group has inked a deal with sister satellite concern DirecTV to sell some of its shows through DirecTV DVR two days before they are broadcast on TV. This comes in face of DirecTV’s efforts to gain a foothold (see related links below) in the rapidly changing VOD space where cable cos are traditionally thought to have an advantage.

From March, it will offer “first look” airings of hit shows from FX Network as VOD for $2.99 each, and post-air access to Fox Network’s series for 99 cents per show.

The pre-sell shows are FX’s “The Shield” and “Rescue Me”. In the second phase later in the year, Fox will sell access to episodes of Fox’s “24” and “Prison Break” for 6-7 days after the initial broadcast for 99 cents.

Alo on offer: free, on demand access to weekly highlights from Fox shows, some free airings of Fox shows, and extended footage from Fox shows, along with behind the scenes features on Fox films and TV shows.

Full details in the official release here


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