Mobile Broadcast TV — A Research Paper

This research paper on mobile broadcast TV in Asia is interesting, although the mere question of whether it is a “killer app” will raise eyebrows in some quarters.
An interesting issue is raised about the revenue from mobile TV:
“The Korean case suggests that the development of viable revenue-sharing models for mobile broadcasting is being held back by uncertainty surrounding revenues. It is still difficult to assess how much advertising revenue companies will be able to earn from mobile broadcasting services at present, or what level of subscription fee subscribers would be willing to pay.”

Comments have been disabled for this post