London prepares for Citywide WiFi

The Cloud, a UK-based company that operates wifi hotspots is planning to build city wide WiFi clouds in London, Manchester and seven other cities. The network, is supposed to reach a total of 4 million people, and would also compete with incumbent phone and mobile carriers. The Cloud has stuck up partnerships with the likes of Skype and Nintendo for its WiFi network. I wonder if the Europeans once again have cracked the municipal wireless code: private enterprise upstarts with lower cost structure fighting it out with deep pocketed incumbents!