Ki-Bi has signed another deal for its mobile content cards, this one with UK operator Orange for cards containing mobile content based on the Chelsea and Liverpool football clubs.
“The Chelsea and Liverpool Ki-Bi cards will be sent via direct mail to Orange customers who have either registered for SMS sports alerts or who are known fans of either of the teams. The content on the cards will be distributed as premium downloads, generating revenues from the fans each time they use the Ki-Bi cards. The cards will be launched to coincide with the start of the European Champions League Finals, to which both Chelsea and Liverpool have qualified, in February 2006.”
Related stories:
–Secret Mobile Content
–Virgin Mobile To Trial Ki-Bi Cards
–Ki Bi Revenues Dragging Behind
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