NBC’s iTunes Push: One-Up Disney

Everyone and their peacock wants to be distributing their video through iTunes…and the wheeling-dealings on which TV network gets most content out faster is fascinating to watch and read.

This one in Variety is about NBC, which played the catch-up game to Disney fast…Just a month after launching, NBC Universal programming now dominates the service, all but erasing Disney’s early advantage as the first network to tie-up with Apple, says Variety, though I’m not sure that’s very true.

But as the story says, NBC is promoting the iTunes download option on its TV network and website much more than Disney. Visitors to Universal theme parks are also bombarded with messages touting the availability of NBC shows for download.

“In the next 12 months, our intention is to heavily increase the content you see there today,”said Frederick Huntsberry, who as president of NBC U Television Distribution is heading up NBC’s platform push.

Huntsberry said NBC’s main goal is to get people to pay for content. In some cases, however, there may be greater promotional value in giving it away.

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