A great story on how college sports is a huge opportunity for mobile content companies, including songs/ringtones made out of a school’s fight song. among others.
Those schools that have been licensing content for some time have earned tens of thousands of dollars in a matter of months since the industry took off in the summer of 2005. Other schools can’t sign up for the services quickly enough; across the country, campus VPs and marketing officials have been scrambling to get mobile content delivery programs up and running before the fall football season ends and the big-money winter basketball season begins.
Companies like 2Thumbz, Smartphones, CSTV (now owned by Viacom) Collegiate Images and Summus are moving into the market rapidly.
Lots more info in this…read this carefully and in the full.
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