Yahoo continues on its rather-haphazard original content forays: it will launch a reality series called “Wow House”, to be broadcast online in the next few months. The program follows two families as they refurbish their homes with $10,000 in new electronics (product placement, anyone?).
Revenue will come from advertising and, potentially, companies paying to place their products on the show.
Then a bunch of other stuff in the story about YAhoo’s continuing video efforts etc…
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