Viacom Split Final; Two Digital Players Emerge


Officially, the two separate companies will start trading separately tomorrow…Viacom and CBS Corporation. Check out the new CBS Corp website here…

CBS includes the CBS Television Network, UPN, CBS Radio, Viacom Outdoor, Viacom Television Stations Group, Paramount Television, King World, Simon & Schuster, Showtime, and Paramount Parks.

The new version of Viacom will include MTV Networks, BET, Paramount Pictures, Paramount Home Entertainment, and Famous Music. MTV Networks includes several popular cable channels, including MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT, Spike TV, TV Land, and others.

Both of the companies have substantial digital media presence…would be fun to watch how each efforts pan out in 2006…

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