Indiantelevision.com: This is a curtain-raiser on what is in store for media, and it seems digitisation is the key.
1. Tata Sky DTH will open up investment opportunities across the value chain
The take-off of Star’s DTH project will open up investment opportunities across the chain, allow for the entry of many more channels, and provide healthy competition to other delivery platforms. On the back of it can ride content, giving a boost to production houses that are finding top line growth difficult. This of course is a future prospect because at this point it is only the possibility of a whole range of international niche channel offerings that really serves up any value add proposition.
2. Cable has to go digital
Pressure will build up for cable TV to aggressively go digital and also launch value-added services.
Fortunately, a large number of cable TV operators are realising this. Multi system operators (MSOs), who have put big money behind digital systems, have failed to mobilise their last mile operators (LMOs). But with the arrival of DTH, offering content equal if not superior to cable TV, the mindset of LMOs will in all probability change. Being entrepreneurial in spirit over these long years, they will not just sit idle and allow DTH to snatch their customers away.
3. Broadband and triple play will take off
DTH or no DTH, the other big “techno-driven” content delivery vehicle is broadband. The year may also see the launch of broadband content by telecom operators like state-owned MTNL and BSNL. Bharti, Reliance Infocomm and VSNL are in various stages of development to offer IPTV.
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