Bluetooth Swapping

My holiday is officially almost over so it should be business as usual soon…
Not much happened to me in the way of mobile content this holiday (I met some Japanese and Korean tourists, but frustratingly they never bring their mobiles with them). I saw my first instance of “bluetooth piracy”, where a group of young Mexicans swapped content via bluetooth, although I don’t think it took much money from the industry. They spend what they could on mobile content and wouldn’t have spent any more anyway. Judging by the way they used their phones I don’t think it’s a big problem for the industry…it’s going to keep growing for a long while yet.
And a little bit of support for the whole mobile content hype — one cash-strapped young man sold his beloved Xbox in the run-up to Xmas, but he’s still sporting one of the latest mobile handsets…I think that’s a trend that’s here to stay.

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