Indiantelevision.com: Mattel Toys India and Rajshri Media, a broadband and wireless content producer, has entered into a partnership to bring Barbie into mobile content space by launching her sixth property Barbie and The Magic of Pegasus.
Barbie And the Magic of Pegasus mobile content will be available in various formats – SMS tones, ring tones (in polytones, mono-tones, true tones and video tones) and ring back tones (polytones, monotones and true tones). One can also download Barbie wallpapers, screensaver and watch her latest video – ‘Hope has wings’.
Speaking on this initiative Rajshri Media executive director Rajjat Barjatya said, “With 65 million mobile subscribers in India growing at an astonishing pace of three million as month, the mobile phone is fast becoming a very important touch point with consumers. The mobile phone is a communication, entertainment and lifestyle device, all rolled into one.”
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