The Hindu Business Line: Cognizant Technology Solutions, the Nasdaq-listed IT solutions provider, is bullish on digital media.
With increased focus on digitisation, Cognizant has formed a Digital Media Centre that focuses on developing new tools and frameworks for the new media.
“Through our Media Competency Centre, Cognizant offers tools and frameworks for publishing and broadcasting domains targeting areas such as securitisation of streaming media, restricting unauthorised online video access and music downloads, digital asset management (DAM) and digital rights management (DRM),” said Shankar Srinivasan, Vice-President, Media and Entertainment Practice, Cognizant.
The company also sees DRM or digital rights management as the next wave in the digitisation space.
“DRM will throw up newer revenue opportunities for media companies like paid download services, subscription services, pay-per-view/listen/read, on demand, limited rights models and a la carte ordering services, which will be reflected in the marketplace in the near future,” Srinivasan said.
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