What can Apple fans expect in 2006 from the company they so love? Les Posen, a good pal of ours and a fellow Mac addict thinks that as broadband becomes even more pervasive, people will struggle even more to keep their windows PCs battle-ready. The amount of nefarious stuff on the Internet is only going to increase, many have predicted. This will trigger off a new wave of switchers to the OS-X platform.
It’s for this reason amongst others that 2006 will be the year of the Switcher for Apple and Microsoft. Apple’s previous Switcher campaign was clever and got lots of eyeballs, even to the point of being parodied, but I doubt it actually generated much switching.
I agree with Les, because in last one week, I have helped three friends buy a Mac, and four are still deciding. These are non-techies, who popped the question: should I get a mac? I think Paul K, will be a switcher in the near future. Les thinks that the switch to Intel chips will be rocky for Apple, but in the end will be worth it for the company. I would still wait for the second generation of Intel-powered iBooks to show up before plonking down my money.
Here are my predictions for Apple in 2006…
1. Apple will finally take its market share to over 5%. (I am finishing up my follow-up post on increasing support for OS-X from software vendors!)
2. iPhone, the real thing comes to market sometime in September 2006 time frame.
3. Mac Mini finally becomes Apple’s CE platform for the living room.
4. Apple releases iPod-inspired devices for the home.
5. Apple will get closer to Cingular in terms of wireless music.