While The New York Times Company folds online archive access into its premium TimesSelect and a possible Globe.com subscription service, WashingtonPost.com is opening the gates wider for free. The site, which requires free registration, is boosting archive access to 60 days from 14 days in an effort to gain more visibility in RSS, blogs, and search — and, subsequently, more traffic. Externally driven traffic to direct stories already accounts for about half of the site’s traffic.
Executive editor Jim Brady told ClickZ, “We wanted to see how much more traffic we could drive and compare that to what we were making via the archives
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Earlier this year, WSJ.com began to designate a small number of stories daily as free content, posting them on an accessible site and promoting them by sending links to bloggers. NYTimes.com allows use of RSS links that let users bypass registration and remain live after the usual seven-day period for direct story links.