Business Standard: Reliance Infocomm has unveiled Cine Ulagam, an infotainment-based mobile content in Tamil Nadu that may serve as a film promotion platform.
At a press conference, V G Somasekhar, circle CEO, Reliance Infocomm Ltd, said that this initiative was modelled on television show on films and was aimed at providing a one-stop shop to connect with millions of Kollywood fans.
Cine Ulagam would have sections such as Thirai Paarvai, which offers the previews of running and forthcoming films and Thirai Suvai, a studio round-up of Kollywood, besides artist zone, movie moods and contests for the users. The duration of the movie clips is one minute and the downloadable charges for movie trailers is Rs 7. For wallpapers, it is Rs 3, he added.
What is Kollywod? I have heard of Mollywood (M for Madras the old name of Chennai, capital of Tamil Nadu)
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