People Power Vs Google

106 Comments

Will a people’s collective be able to beat Google at the search game?

That’s the proverbial $64,000 question, and venture investors are trying to answer that by funding start-ups such as Wink, that plans to go live perhaps as soon as Thursday, according to Silicon Valley sources. The company has been in a limited beta since October, and today conducted a major update to its infrastructure and interface, according to their blog.

Wink is a search engine that integrates tag results from multiple sources such as del.icio.us, Digg, Yahoo MyWeb (and we’re adding more). As more services incorporate tags and user input, new pages are added to the Wink index and ranked using our TagRank technology to deliver the best results.

Wink is backed by some serious heavy weights: Scott Kurnit of About.com; Ron Conway; Reid Hoffman, Marc Andressen along with Venky Harinarayan (of Cambrian ventures) and David Sze (of Greylock).

Wink is not alone in taking on Google. Of course, there are others like Activeweave, Jookster, Kaboodle, and Rollyo which are taking “human cycles” and trying to come-up with better results than Google.

Yahoo’s MyWeb effort, so eloquently detailed by Erick Schonfeld in Business 2.0, and its recent acquisition of Del.icio.us are part of this “people versus Google” movement.

I am not so optimistic about this trend, because I have not seen the mainstreams get interested in the bookmarking and tagging as yet. Believers can take comfort in the fact, that it is early days, but I am not so sure. I think it needs a behavioral change on part of “searchers” who have become accustomed to simply typing their queries and then trying to figure out where to go. Sort of like bad cell phone coverage : we go used to it.

Of course, conspiracy theorist like me often wonders, what if search not only became good, but great and accurate. A lot of “spare page views” generated by hit-and-miss model of today can drastically reduce page views, and advertising opportunities. Of course that would be horrible for Google….

Back to Wink…. I am going to test out their offering once they go live, and update the post. You can of course contribute your thoughts.

106 Comments

Werner

P2P Search = The People’s Google!

People will build their own Google using P2P Semantic Web Engines.

Silent

Since the last Datacenter update Google offers nice SERPs. Wikipedia Links are always in the top 10.

HTPC

I think with the Standard implementation in Internetexplorer7 msn will gain market.

HTPC

I think with the implementation in Internetexplorer7 msn will gain market.

Heinrich

best is to make always sure that you have different ways of looking for searchmachines so which script is the last one

stefan

I think a searchengine with human power is much better than having only a machine for the same action. It is fact that machines are more quick and the result also newer and bigger than the selfmade ones, but we know that machines make mistakes. Is it more important to have big and new results or a better index checked by humans. I think this is the better way for searching and indexing the internet.

Jockel

By integrating analysis of user input – and tags/bookmarks are just one method, albeit a growing phenomenon – with other relevance techniques we tease out the best results we can find. Both Xen and Michael have correctly pointed out you have to do much more than do a string compare across tags and hope that people use the same tag terms. There is also a distinction between people bookmarking sites they want to keep around and rating results as a passing observation. There are many other factors we try to consider. People have generally been posting that they like the results they are finding so far.

Jockel

In 2007 we find out that two of these engines are really gaining market share and somewhere in Redmond a bald old man is seen swearing at his employees “I am going to fucking KILL…” and tossing chairs at them.

Craig

I assume one of the next bigger steps of google will be a geo-search-engine when google combines the search-engine with google-earth. it might become combined with wlan, gps, umts, blueberry.. think it will be quite an attractive plattform for local stores and restaurants. but i would like to silently point out that google always mines the data they recieve from their customers in order to sell marketing-data.

i read about a project offering geo-bookmarks (with gps), where people can write about the places they actually are and read from people that were there before. like a guestbook.

Jobe

Like bookmarks, clipmarks can be created solely for private use or for social purposes. The difference, of course, is that with clipmarks, people are able to see the information that has been clipped and then decide whether they want to click the source link to find more information.

Maria

You will see what happened maybe google will get bigger and bigger in difference to other search machines

Andrea

best is to make always sure that you have different ways of looking for searchmachines so which script is the last one

Doro

that can mean they play always different scrips inside so that it change all days

Ludmila

so i see sometimes that google works not correct with bookmarks and links what can that mean

maggy

By integrating analysis of user input – and tags/bookmarks are just one method, albeit a growing phenomenon – with other relevance techniques we tease out the best results we can find. Both Xen and Michael have correctly pointed out you have to do much more than do a string compare across tags and hope that people use the same tag terms. There is also a distinction between people bookmarking sites they want to keep around and rating results as a passing observation. There are many other factors we try to consider. People have generally been posting that they like the results they are finding so far.

Shaila

Thanks for bringing this subject up Om. As the founder of Seekum this subject area interests me very much. As Xen pointed out what one finds interesting others may not, but I believe that things like tag density, and user votes will overcome this issues as more people are involved. I agree that not everyone is going to be tagging pages, or especially bookmarking pages in the sense that Wink needs them to be bookmarked. Wink needs users to bookmark practically every page they go to. To me I am still stuck with a “Favorites” mentality sugesting that I only bookmark sites that I would go back to or even worse really like compared to similar pages

Sarah

I can’t understand the publicity of and around the search engine google. I think soon or later the power of yahoo comes back.

Nadine

Like bookmarks, clipmarks can be created solely for private use or for social purposes. The difference, of course, is that with clipmarks, people are able to see the information that has been clipped and then decide whether they want to click the source link to find more information.

Jim

Wouldn’t it be silly to assume Google don’t track user behaviour in some form? One one would be to see which links on a result page get the most hits for each keyword combination.

Adrian

well, there is a rumor, some people believe that a Chinese search engine will beat google soon or later. because they can hire thousand of people to tagging and searching meaning information through the Internet instead of crawler, and that will be much better than any other algorithm so far.
the brain of thousands of people! that’s the real intelligence, LOL!

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