Targeted Ads Coming to Games, Mobile TV

0 Comments

This article starts with MobiTV’s move to change the ads in the TV shows it broadcasts to better fit the person watching and looks at the changing nature of advertising…
“Here’s the logic: Consumers willing to pay for TV on a cell phone tend to be more affluent, urban and tech-savvy than the average viewer. So why should they get the same ads as the average viewer?”

Comments are closed.