Secret Mobile Content

UK retailing giant Carphone Warehouse has signed a deal with mobile content on a card provider Ki-Bi for 100,000 specially created Carphone Warehouse branded Ki-Bi cards.
“The deal covers two specially created Ki-Bi card types. The first is an anonymous SMS Ki-Bi card whereby the purchaser will be able to use the card to send a selection of SMS chat up lines to the object of their affection, entirely anonymously. The second card is intended as a gifting opportunity; a purchaser will be able to customise the content on the card with a selection of their own recorded greetings and clues to their identity, before gifting the card to their choice of Valentine.”
Related stories:
Carphone Warehouse Plans Rival Mobile Content Portal
Virgin Mobile To Trial Ki-Bi Cards
Ki Bi Revenues Dragging Behind

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