Hyper-Local Pegasus News Starts Rollout

Dallas start-up Pegasus News is touting its first site: TexasGigs.com , started as a music site by Cindy Chaffin in 2002 and now a full-fledged entertainment site edited by Chaffin as part of Pegasus. Self-billed as a local media venture. Pegasus News, headed by Mike Orren, launches officially early next year. It’s an edited blend of user-generated content and staff reporting.
From the site: “Our advanced technology will deliver uniquely relevant, customized news and information to each of our readers based on where they live and what they enjoy reading most.” Pegasus coverage will go down to block level and as wide as the community; among oither features, they promise downloadable dining, entertainment and city guides.
Steve Outing reports that Orren, who has a magazine background, hopes to work with local media outlets that may not be making the most of their web presence.