THQ, Massive Sign Deal For Ad Delivery Through Video Games With Online Connections

(sub. req.) Video game publisher THQ is expected to announce a deal Monday giving in-game ad networkMassive, Inc.,the right to deliver ads to games with online connections via PC or console, according to the WSJ. About 10 percent of the titles will be involved in the first year, starting with “Juiced.” THQ is the largest publisher successfully wooed by Massive; Sparks signed on last week. In exchange, the publishers get additional revenue — no terms disclosed — and advertisers get access to the young male demos associated with gaming.

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