Yahoo! India Ties Up With Ace Lensman Atul Kasbekar, Model Malaika Arora For Digital Photo Gallery

Hindustan Times: Interesting tie-ups like this will drive digital content in India. Atul Kasbekar is a leading photographer in the country, and a tie-up with him to develop a digital photo gallery is a coup by Yahoo! India. The internet communications and media company recently launched an exclusive Mobile Style Gallery for mobile users. A highlight of this has been the unveiling of an exclusive signature series of model Malaika Arora Khan clicked by India’s ace lens man Atul Kasbekar, a company release said.

Neville Taraporewala, Country Manager of Yahoo! India, said, “Currently, the value added services space in India is in a high speed zone and Yahoo! India is powering ‘innovation’ by taking an extra effort to offer its customers something ‘exclusive’ regularly. The Malaika & Atul Signature Series is another example of Yahoo! innovation.”

Exotic pictures of Malaika shot in Phuket by Atul, which form the Signature Series II, will be available on Yahoo! India at http://in.wap.yahoo.com across the country, through Yahoo! India Mobile’s tie-ups with all leading cellular operators in the country. A vast section of pictures from Atul’s personal Gallery will also be made available shortly, added the release.

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