Blog Post

Mobile Music Gets Noticed

“This was the year of mobile,” EMI’s Cohen says. “Mobile became front-of-mind for both consumers and the content companies.”
The article points out the highlights in digital music in 2005, including:
–U.S. ringtone sales were on pace to surpass $500 million in 2005, double last year’s total.
–Motorola and Apple finally unveiled their much-anticipated iTunes-compatible phone, to lackluster response — it was returned a reported six times more than normal — while Nokia and Sony Ericsson made waves overseas with the N91 and Walkman 600i, respectively.
–The biggest advancement came in November, when Sprint offered the first over-the-air, full-song download service in the United States.
The article points out that many people think the $2.50 Sprint is charging for each song is a bit steep…”Most analysts see $1.50 as the sweet spot for mobile song downloads…But the prevailing view is that pricing can be changed, and many expect Sprint to offer new features and alternative pricing plans once competitors Cingular and Verizon Wireless introduce similar services early next year.”