AOLGoogle: Some Details Of the Deal

aolgoogle1.gifAs gleaned through three stories below:

NYTimes:

If a user searches on Google for a topic for which AOL has content – like information about Madonna – there will be a special section on the bottom right corner of the search results page with links to AOL.com. Technically, AOL will pay for those links, which will be identified as advertising, but Google will give AOL credits to pay for them as part of the deal. They will also carry AOL’s logo, the first time Google has agreed to place graphic ads on its search result pages.

LA Times:

– Google’s negotiators agreed to promote AOL’s services across Google.com, a change for the company that made famous the sparse white Web page. Google also hired AOL to sell non-search ads to Google’s advertising partners.

– Google will continue to take 20% of the revenue generated when people click on the text ads in AOL Search, and AOL will take 20% of the revenue from flashy banners and other display ads it sells on the Google network.

– Google gets to put AOL’s treasure trove of video clips — from music videos to movie trailers to TV reruns — into its own search engine.

WaPo:

– AOL will also be given a substantial fixed-dollar budget from Google to purchase advertising to promote the Internet service. Google’s free search results, based on math equations that rank them according to relevancy, will not be changed as a result of the new partnership.

– The five-year deal gives Time Warner the choice of maintaining its 95 percent ownership stake in AOL, or keeping majority ownership while spinning off a portion of AOL to shareholders as a way of boosting its stock price.

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