Jeep Launches Mobile TV Channel

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Mobile video as branded entertainment: Jeep is launching its own mobile phone channel with MobiTV. The content is available to about 500,000 subscribers using Cingular Wireless, Sprint Nextel, Alltel and other mobile networks. The automotive marketer is running ads once an hour per channel on 18 of the 24 available MobiTV cell phone channels, but will also have its own Jeep-branded channel. The channel, starting today, will continuously loop the existing four episodes of “The Mudds,” short films now running online that show an adventurous, outdoor-loving-and mud-splattered-family that drives a Jeep Commander. The episodes will also continue to run on the Web at wearethemudds.com.
Related: MobiTV To Sell Video Ads On Cell Phones

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