Industry Moves: Chris Petrovic Joins Playboy As VP-Biz Dev, Digital Media

Chris Petrovic joins Playboy Entertainment Group as VP-business development, digital media; most recently, he was VP-business development at American Greetings Interactive until mid-November. Petrovic’s responsibilities include expanding Playboy’s cross-platform presence; finding “growth opportunities” for the direct-to-consumer businesses; and looking for synergies between digital media and other Playboy products and services.

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