Mobile ESPN Signs Six Exclusive Category Sponsors

We’ve already written about some of this but here are the official details: Cisco Systems (information technology), Coors (beer), General Motors (automotive), Hilton (lodging), Nike (shoe & apparel) and Visa (electronic payments) have signed year-long contracts as exclusive spnsors effective with the Feb. 5 launch. Each brand gets logos as animated billboards before video clips on a rotating basis; visible identification within mobile content ( for example, banner ads on scoreboard pages, columnist pages and SportsNation) and “unique custom applications” relevant to their messaging.
The estimated price tag according to Sports Business Journal: $350,000 a pop. The sponsors are paying for first-in status/attention and the chance to reach affluent early adoptors in a relatively closed environment.

Related: Mobile ESPN Could Launch With $2-Plus Million In Sponsorships

@ Media Week: Bodenheimer: ESPN’s Multi-Platform Strategy Is Paying Off In Sales and Deals

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