Again, hyperbole…HBO will start offering some video clips of its shows on Cingular, a news which I skewered a few months ago. There will be two channels on Cingular: HBO Mobile and HBO Family Mobile, which will have clips from shows such as “The Sopranos” and “Curb Your Enthusiasm.” In addition, clips from HBO cartoon and sports programs, along with ring tones and wallpaper from HBO programs will be available for download. The service will run on Cingular’s new broadband network.
Again, it is just a content deal for clips distribution, so I would say, curb your ignorant enthusiasm…
Related: HBO in Exclusive Mobile Content Deal Talks With Cingular
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