India, which has the lowest ARPU in the world of only $8 per month, can expect to see the proportion of revenue derived from value added services increase from its current 10% to 20% within three years according to the Cellular Operators Association of India… representing an annual growth rate of 30-40%. “About 65% of the total non-voice revenues come from SMS, while caller line identification accounts for 8% of the total VAS revenue. The remaining 27% of VAS revenue comes from services like games, ringtones, mobile entertainment and multimedia messaging.” (via our sister site ContentSutra)
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