Mobile Gamers Are Market Drivers

IGN Entertainment has released a report — Mobile Gamers: Early Adopters Establish a Booming Industry — which finds mobile gamers are key growth drivers for the mobile industry. The survey (which looked at mobile gamers as a subset of gamers) shows that mobile gamers are more likely to replace their handset twice a year or more, spend 25% more on hardware and are willing to pay 75% more for mobile games. The report also found that mobile gamers are “significantly more likely than other gamers to use their cell phones for non-gaming tasks such as downloading content and Internet access”.
They prefer to buy mobile games on the handset rather than PC and via pay-per-download rather than a subscription model, and consider multiplayer gaming to be important.
“Current gamers would like to see more high-quality engaging games for their cell phones, but inexpensive casual games are still the best way to introduce someone new to mobile gaming”.
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