Disney India Bets On Mobile Content For Future Growth

The Hindu Business Line (Via Sify.com): Walt Disney India, which is close to completing the first year of its television foray in India, is planning to invest big in its other businesses such as merchandising and new media. Rajat Jain, Managing Director, Walt Disney India, said: “Television, globally, is just one-third of our business. Our strategy in India, in the first year of operations was to build the television business and set up the organisation. We…would in the coming months play an active role in the gaming and mobile platforms.

“Mobile is a big story in India today. With secondary buying of mobile handsets becoming prevalent today, and kids and the younger family members also being given access to mobile phones, there is growing demand for gaming and downloads. All these are revenue opportunities for us, which we will definitely tap.”

Disney India recently hired T N Prabhu from Rediff.com to head its digital media business.
Related:
T N Prabhu Logs Out of Rediff To Join As Walt Disney India’s Internet Group Director

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