Dijji New Moniker For Dwango

Dijji LogoDwango has chosen its new name — Dijji. Dwango Wireless had become independent of its previous parent company, Japanese Dwango, and was allowed to continue using the name but wanted to rebrand… “For the first time, we’ll now be using our own name for the marketplace with a brand we can grow and develop,” said Alexander Conrad, Dijji’s president and interim chief executive officer. “This really represents the next phase of the company’s evolution.”
As the article states no less than three times, Dwango lost $15 million in the first three quarters of this year. The newly-named Dijji has only $6.6 million in cash and short term investments, so it had better turn its fortunes around fast or scrape up extra investment…
It has partnerships with some good brands (ESPN, Napster, Universal Music Group, Rolling Stone, USA Today and Playboy), and that’s evidence that it takes more than a good brand to be successful in mobile content.
Related stories:
Content Vendors Post Losses, Discuss Off-Portal Strategies
Dwango Inks Universal Music Content Deal
Dwango Lays Off 30 Percent of Staff

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