The OnlineSpin newsletter has sent a set of predictions for 2006… it’s focused on all digital advertising/content but a lot of what it says applies to the mobile market.
The seven predictions are:
–User-generated content will be king
–Video-on-demand will start to incorporate advertising
–The topic of “Integration” is not going to go away
–Mobile advertising will come into its own
–In-game advertising is going to explode
–There will be some element of backlash towards product placement from the consumer
–An advertiser will publicly state that its strategic planning will be led by its interactive agency for all media
Check out the article for details on each prediction.
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