Under the new deal, Sirius will broadcast more live NBA games than any other radio outlet; the NBA was the first major league to broadcast live on Sirius back in 2003. No terms announced. This deal includes:
– NBA.com advertising, logo placement and a reciprical link to Sirius.com. The NBA claims more than 2.75 million visitors a day. Sirius also gets advertising on various other NBA media outlets.
– Sirius gets an interactive retail presence in the Fifth Avenue NBA store during the season, including a listening station, and visitors will get a Sirius brochure with every purchase. Talk about targeted marketing.
– NBA Radio on Sirius, a 24/7/365 station with some exclusive content.
– exclusive national satellite rights to more than 1,000 regular season games, every playoff/final match and NBA team radio broadcasts.
– Sirius will rely primarily on the home team’s local broadcast during the regular season but — and this may be the neatest aspect of the whole thing form a listener perspective — will provide home, visiting and national feeds throughout the playoffs and finals.
Update: Variety‘s Steven Zeitchik sees this announcement and the others flying by from XM — a new weekly show with Bob Dylan, for instance — and Sirius as attempts to keep the companies in the news during a “do-or-die December.”
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