The Australian IT has done a piece on the changing nature of mobile content, epitomised by the popularity of Crazy Frog. The hindrance to take up is mentioned as the two-year contract cycle…
“In 2004, the total mobile content market in Australia was $128 million. This is expected to explode over the next few years, though, growing by 51 per cent annually to reach $1.01 billion by 2009.”
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