MSNBC is blitzing the web this week with a mega-bucks ad campaign aimed at driving traffic from the web to the #3 cable news net. The campaign starts Tuesday and includes a scheduled takeover Wednesday of “every pixel of ad space” on WPNI sites newsweek.com, slate.com and washingtonpost.com– a first for the sibling sites as a group; Newsweek partners with MSNBC.com and MSN, Slate was sold to WPNI by Microsoft, and washingtonpost.com had a long content relationship with MSNBC.com. Included in the buy are some 800 blogs — a larger number than either the recent Budget or Audi efforts. Estimated cost, according to the NYT: just under $1 million.
Update (via searchenginejournal.com): From an email BlogAds Henry Copeland sent to his network: “This is more ads than Blogads.com sold in the entirety of 2003.” The ads tout the cable net’s “digital day” of programming Wednesday; somehow I’m not surprised one of the shows has “p*rn” in the title and it’s being pitched using the outline of a nude woman.
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