Starwave Mobile, a mobile publishing and licensing label from the Walt Disney Internet Group, will launch Consumer Reports ShopSmart, which it obtained the US mobile license for in 2004. The application is planned for launch later this year (less than 3 weeks left, but a great app for Xmas shopping) and will “give consumers who subscribe complete access to exclusive unbiased ratings and recommendations of products and services in several categories. The mobile version will help provide consumers on the go with the facts they need to make informed purchasing decisions, especially at critical point-of-sale locations”.
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