Tagworld Takes on MySpace


Given the breakneck growth and millions of Murdoch’s dollars at its disposal, it is even hearsay to ask the question: Can MySpace be upstaged?

Fred Krueger and Evan Rifkin think, no, believe its possible, and their self-funded, six month old start-up, Tagworld will be the one to bring down the giant. However, ridiculous it may seem, the goliath has been slain before. The Facebook and MySpace came out of nowhere and lapped the early social networking leader, Friendster. The roots for Krueger and Rifkin’s ebullience can be linked to David Hornik’s theory on Social Networking 3.0.

Social networks are becoming an important ingredient of all sorts of consumer experiences. Social networks inform the conversations that take place among friends on LiveJournal. Social networks enable the discovery of new music on MySpace.

The Santa Monica, California-based company has built an updated version of MySpace, and incorporates some of the Web 2.0 must-have technologies such as ajax and tags, blogging, social networking, social bookmarking and RSS. The service is expected to go live tomorrow.

Krueger, chief executive of the company says that while there are many discrete services out there, (such as Flickr and Blogger) it is difficult for those non-techies to cobble together a perfect personal page. In other words, they took everything that’s hot, and put it into a blender, and came up with a mass-market offering. Will this “remix” be too much for the mass market, especially when compared to folksy simplicity of MySpace?

Tagworld is making music the core of its strategy. The company will initially offer a gigabyte of online storage space for music, and will upgrade the capacity in the near future. Users can upload their own music to their online locker, and will be able to access that music over broadband anywhere, not just on their home computers.

Tagworld is also working with musical acts (it is signed up nearly 300 acts such as The Shins and The Postal Service thus far) which can upload specific tracks that Tagworld members can add to their playlists. Users can add their playlist to their Tagworld page, from where it can be streamed via a flash-based player. The artists will also be able to access details such as how many times a song has been played, or added to a playlist. Of course consumers can simply use that space to store and share photos. Rifkin believes access to this specific information is going to make Tagworld more attractive to record labels and indie artists.

“We think the MySpace hasn’t improved very much,” says Rifkin, “And that is our opportunity.” Krueger and Rifkin believe that their true competition is MSN Spaces and Yahoo 360, since they are two services that have all the elements of what Tagworld is trying to achieve. The service has a cleaner interface, comes with more storage space, and has many more features when compared to MySpace. Will that be enough to get people to switch from their social networking environment?



Another thing myspace has tons of pop ups and adds That you can never get rid of. They also have a very annoying captcha system Which just makes me mad when im trying to do something on the site… Another thing is it always says unexpected error When The error was really expected the whole time.. I belive tom is a robot .. Myspace is always down more then someone who just got socked in the face by mike tyson. I love how all the myspace top musicans use programs and tom allows it as long as there signed to myspace records or agreee to not tell anyone he is a robot.

A bunch of idiots who always post bulletins telling you to add there even stupider friends who take shirtless pictures in the mirror. I also love how the usless band hollywood undead who sounds like a bunch of wanna be eminems and ware jason mask from friday the 13th .. Get so much promotion on the site for being nothing more then eminem rip offs with not even a fraction of the talent who dont even play instruments. On the other hand If you wanna use myspace for dating be ready to find out youre date looks nothing like how they do in the pictures. They will be like 500 pounds with painful acne all over the face.

JC Cannegieter


fuck you myspace


Myspace is a nightmare they deleted my account with 400k friends over errors there such idiots I lost a record deal over it.. I couldnt even get a hold of customer support I joined tag world and they email me back right away and help me out etc I enjoy the site much better.. The people at myspace are shaddy/ and need to get there shit together.

Myspace is a joke there cd titled myspace records only sold 6k copys with over 60 million users its a joke and the only people who bought it were those who wanted more pictures on there profile.. While on the other hand tag world gives you unlimited pictures without having to buy some crappy cd with tila tequila who cant even sing to save her life. The whole myspace community is a joke and there top musicans suck … myspace is a dating site and is only good for getting laid.. That is when the site actually works.. They belive they are bigger then they actually are when in reality its just 13 year old girls who are trying to find dates and 40 year old guys looking for the 13 year olds.. From being the former most popular person on myspace id like to say IF you ever want to gain popularity forget it you gotta pay myspace its just a buisness as soon as tom sold it . Myspace limits you to 350 messages a day and limits everything youre doing .. The people who work at myspace are all a bunch of dick stains.


I will stick with myspace. I like them better. tagworld is ok, but myspace is better. Sounds like most people agree.


I am new to tagworld and I love it!!!!
I am trying to get all my friends and family to move over!
I tried myspace first and been on for about three months, never once did anyone come over to visit my space or ask to chat or have the same interest I did “problem” if you don’t look good or of course not 14 to 22 your not in. Ive been on tagworld less then a week and have met people of my interest and age. Do try it you will love it and it is easier to set up.




I am new to tagworld and I love it!!!!
I am trying to get all my friends and family to move over!
I tried myspace first and been on for about three months, never once did anyone come over to visit my space or ask to chat or have the same interest I did “problem” if you don’t look good or of course not 14 to 22 your not in. Ive been on tagworld less then a week and have met people of my interest and age. Do try it you will love it and it is easier to set up.


yea but i i havent used tagworld yet so i dont no wut im missing but myspace is the bomb holmes




Tag World will be the next big thing. Myspace is getting old, they are not updating their content and features fast enough to stay current.

Steve Roberts

I’ve just signed up to Tagworld after cancelling my account, because of idealogical differences with MySpace..
Hope Tagworld proves long running and succesful.


Rumor has it that myspace is coming out with a better version of there site on another domain sometime in early march it will be another social networking community site with alot more features even then tagworld. I guess to stay ahead of other sites coming out like TagWorld.com also i heard it will be called http://www.FriendWise.com i guess well just have to see if FriendWise happens.


I’ve been on MySpace for about a year and a half. For about half that time I have been looking for something that had options I wanted. When I finally decided to see what TagWorld had to offer, I joined. If anything, the fact that one can create multiple pages is a great reason to join because I’ve seen way too many crowded profiles on MySpace. Now TagWorld just needs to become more Mac friendly.


I have been using Myspace for about a month. I went through and made my page and made it look nice and added a bunch of features. It took me awhile to get things right and neat. I didn’t like that I would get errors now and then. I found Tagworld and signed up. I’m impressed. No errors even in there beta form. Customizing your page is allot better. I like that I can even add more than one page. I like to keep things organized and having everything on one page is not the best way for me. It’s nice if someone just has dial up and can view your page because you don’t have everything packed in. A found a decent amount of people in my area to make friends with and the site is also faster. I can say time will tell. If your looking for ease of use and better features then Tagworld is the way to go.



and half of the stuff on myspace also is under maintance most of the time, myspace better think of a plan to hold all of the people, with out having to put the site down so much all of the time, quick.


I’m really sick of myspace, and its delays. It was down for 5 hours tonight, and 3 the other night. why cant they get the mass amounts of people on a bigger server, there site cannot keep up with the users, maybe myspace should look and see who is really using it. tagworld is awesome, i deleted my myspace, and invited all my friends to tag. i think it does have the capability of taking over myspace, expecially when you can store so much, upload much more pictures, and put more organization, and catagories into the site. even if you dont want to leave myspace check tagworld out.


Tagworld does not support Linux or open source. It is just another vehicle to support software giant Microsoft and it’s “.net” architecture.

It goes against the spirit of community and open source and togetherness that MySpace is so famous for.

Also MySpace is successful because it’s intuitive and easy to use even for non-geeks. The user can deside for herself what she wants in the site or the level of sophisication she desires.

Unless MySpace cannot deal with the quality issues it’s having now and the lack of speed, I doubt tagworld will dethrone it anytime soon.

Maybe if it would support the community (in this case online community and free information exchange) and support Open source technologies (e.g.: Linux) it might stand a chance.


While myspace has been a great tool for me to reconnect with old friends and classmates, the site is horrible. The worst are the people who use bad CSS code causing browsers to crash. The site itself is very poorly developed as well. I’ve been hoping a reasonable myspace alternative would pop up. I’ll sign up for TagWorld and hope it takes over myspace.


I am not a tagworld user at this point, but something, anything, needs to come along very soon that has the music networking style and ease of myspace without the dubious connection to Rupert Murdoch. I definitely don’t want his ilk in my “friends network” and I would rather not have my personal information be potential demographic research for fox news, maybe that’s just me though.


By the way, it sure looks like they’re hoping Apple will pick them up. The interface looks very compatible with Apple. Isn’t the music player Quicktime? Sure looks like it. Though not working with Safari blows that theory a bit.


Gotta agree with Adam. The only way to avoid the lag in critical mass is to go after a different type of topic as the hub for building your “D-day” early target market. (D-day as Geoffrey Moore uses the term) Go after being the hub for something else individuals feel passionate about, want to talk about, and that the mainstream media isn’t necessarily doing a good job serving up the right content.

Adam Moskowitz

going after the music audience is just silly. myspace owns it hands down. there is no way i would start from scratch on a new music network.


I remain a TagWorld skeptic mostly because they have unverified registration, which points to bot-based users. Thus I distrust the metrics. Plus looking at the social net and the counts in there, it doesn’t mesh with the usercount.

Plus it doesn’t work on Safari. :)

I’m following this (I work at a record company), but I’m kind of dubious.

Kenny Sanders

“Normal” users do not care about “tagging”, “ajax”, or “rss”. They are going to be where most of their friends are, which is MySpace. I think TagWorld will just be another site that gets pushed back to collect dust in the corner.


ajax – i think its cool, but end users dont care, they just want it to work and look nice. (i think its cool

RSS / tagging, i think (really slow) later on, when its more intergrated in the new windows

my space looks ghetto (old web 1.0), so you can customize it your self, just like your your car with dub’s on it. and most people just look at the pictures anyway.
I showed some friendsters and myspacers riya, now they thought that was cool and they wanted to do that.

tagworld sounds like a weird name? should change it while its still early,
what i like is the storage, interface is nice, but i agree with the first post – stack up on servers cause users hate slow sites.
I think tagworld should let you link your myspace and friendster accounts + free storage, now i would join that!

Jacob Varghese

I agree with the other commenters that this won’t really work to pull users away from MySpace. Also considering all the money they have now, I’m sure we’ll be seeing a lot of big improvements in the MySpace interface.

If any company would buy tagworld.com, then it would be one of the mp3 retailers – napster, real, apple.


aggressive marketing + ajax hype = tagworld

It will be interesting to see who ends up buying them. As long as they can purchase enough “users” and traffic, and have a product that doesn’t crash during due dilligence, someone out there will throw down 8 digits.

Daniel Spisak

Having been a member of MySpace since its near inception I have to say I’m not seeing anything here that makes the average MySpace user say “OMG, I gotta be on here.”

People forget that a big reason that Friendster lost its steam to MySpace was because back at the time Friendster’s site was slow as molasses trying to deal with the crushing load to its servers. Granted MySpace has had its share of load issues as well over time but the biggest problem is one of critical mass of users. The whole point of being on a social networking site is to be linked to other people, friends, etc. What is the point of being on Tagworld when all your friends already are on MySpace?

Furthermore, what percentage of users on MySpace and Friendster:

A) Know what AJAX is?
B) Care about AJAX?
C) Know what social bookmarking is?
D) Care about social bookmarking?
E) Ditto RSS
F) Ditto RSS

And the reason why Krueger and Rifkin believe their true competition is to MSN Spaces and Yahoo 360 is because those services have nowhere near the critical mass of users that MySpace has. Heck, just go look at traffic stats for MySpace. There is a good reason Murdoch paid that huge chunk of change for the site.

Basically, at the end of the day the question to ask is wether or not hot 20-somethings are going to ask if you are on TagWorld like they do with MySpace nowadays at clubs and other places. Just my $0.02.


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