Prodigy Brand On The Block

Prodigy, one of the oldest Net and ISP brands, is up for sale, according to this story in News.com. The brand, along with its 66 registered trademarks in 52 countries, is now owned by SBC/AT&T.

T&T has contracted Ocean Tomo, an intellectual capital equity firm based in Chicago, to solicit and accept bids starting this month. The sale is expected to be closed by the end of March 2006.

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