Two Way TV Australia’s Simcast Technology Deployed On Trial Basis In India By STAR Group

ITVT: Two Way TV Australia — a company which holds exclusive perpetual licenses to use technologies and content from Two Way TV UK in Australia and New Zealand – have signed a deal with with Asian media and entertainment company, STAR Group. Under the deal, Two Way TV Australia has licensed to STAR a mobile-to-TV technology, called Simcast, which enables interactive TV applications that viewers can respond to using their mobile phones. Simcast technology handles incoming mobile messages and votes, provides moderation tools for studio personnel, and displays messages and poll results on-screen in real time.

It (STAR) has already deployed the platform on a trial basis in China and India, where it is enabling chat and voting applications on the music channel, Channel [V] and the Hindi entertainment channel, STAR ONE. Its deal with STAR, which has a five-year term, will see Two Way TV Australia receiving an upfront fee and an ongoing share of the revenues generated by SMS messages sent by viewers who interact with Simcast-powered applications on STAR’s channels. Two Way TV Australia will also provide support and maintenance in return for a monthly fee. The companies say that, in a few weeks, they plan to sign a long-form contract to implement the MOU.

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